A dedicated training centre in the heart of Tamworth, Staffordshire.
Our academy gives field executives, team leaders and client stakeholders a premium environment to learn, certify and sharpen the skills that drive compliant customer acquisition.
Training inside a piece of Tamworth history.
The ELITE Training Academy is based at 5 Colehill, Tamworth, Staffordshire, B79 7HA, inside the historic Colehill building. Opened in 1897 as the flagship store of the Tamworth Co-operative Society, the building was later restored by Tamworth Borough Council and renamed the Elizabeth Bradford Business Centre, celebrating the Society’s first employee.
Original parquet flooring, stained glass, exposed brickwork and a heritage staircase have been carefully restored, giving the academy a distinctive character that blends Victorian craftsmanship with modern business facilities.
Read more about the buildingPurpose built spaces for learning and development.
The academy houses multiple state of the art training rooms and relaxed breakout areas designed for practical, face to face learning. Sessions range from induction and compliance certification to advanced sales coaching and client immersion days.
Multi room training suites
Flexible training rooms configured for classroom learning, role play and team workshops.
Breakout areas
Informal spaces for reflection, one to one coaching and group discussion between sessions.
Certification academy
Structured programmes covering regulatory compliance, product knowledge, behavioural standards and field coaching.
Full pay residential courses in the centre of England.
ELITE runs full pay residential training courses, so Tamworth was the perfect location. It sits at the very centre of England, making travel easy from every region, with strong rail connections from the north and south of England, multiple car parks and big chain hotels all within easy reach of the academy.
North and south connections
Direct rail links from the north and south of England make Tamworth easy to reach by train.
Multiple car parks
Convenient parking for delegates travelling by road from across the UK.
Big chain hotels
Comfortable overnight accommodation for residential course attendees.
Why residential training works
- Removes day to day distractions so teams focus completely
- Builds stronger relationships between delegates and coaches
- Gives clients confidence that every representative is fully prepared
- Creates consistent standards across every region we serve
A better start for people. A better result for clients.
The academy was opened to keep ELITE ahead of the competition when supporting staff and clients. By giving every field executive a great start in the ELITE brand, and by inviting blue chip clients into the same sessions, we set ourselves apart from the usual agency approach to acquisition and merchandising.
- Consistent onboarding and brand immersion for every new starter
- Client attendance at training sessions for closer alignment
- Continuous recertification and quality gating
- A tangible investment in people that improves retention and performance